It's a pretty competitive market in the film world. People go to many lengths to get their movies seen and generate the big bucks. But, I gotta say that the film release party for Danish sex comedy, Bordellet (1972), really took the cake when
famous Danish millionaire Simon Spies showed up, took off his clothes and started having sex with members of the film's female cast, in front of the press. The resulting photos naturally made front page news and are still reprinted frequently.
After extensive research (read: some light Googling), I suspect that the following photo from Rud Kofoed's "Ny dansk storfilm om Simon Spies", depicts the publicity stunt in question:
I should point out that the flick was Denmark's "first full-length hardcore pornographic feature film", so that might not be too surprising. However, what might be surprising, is that the movie was a mainstream release. That is, not solely intended for some back alley porno theatre. Mind you, 1972 also saw major distribution for Deep Throat. So, obviously, something was in the water that year.
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