A video currently going viral, depicts a bloke named "Matthew" getting sunglasses tattooed to his face.
Idiotic, you say? Well, yes. But, there've already been questions raised about its authenticity:
It has since emerged that the video was posted on YouTube by Ray-Ban through Never Hide Films.
The production company has produced several viral marketing successes for the sunglass brand, including one featuring a man catching shades on his face in a variety of unlikely situations.
I know it's a bit premature, but going on that fact alone, I'm gonna chalk this one up to "hoax".
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